Literary Advertising and the Shaping of British Romanticism Book

Literary Advertising and the Shaping of British Romanticism PDF
By:Nicholas Mason
Published on 2013-08-12 by JHU Press

Literary Advertising and the Shaping of British Romanticism investigates the entwined histories of the advertising industry and the gradual commodification of literature over the course of the Romantic Century (1750–1850). In this engaging and detailed study, Nicholas Mason argues that the seemingly antagonistic arenas of marketing and literature share a common genealogy and, in many instances, even a symbiotic relationship. Drawing from archival materials such as publishers' account books, merchants' trade cards, and authors' letters, Mason traces the beginnings of many familiar modern advertising methods—including product placement, limited-time offers, and journalistic puffery—to the British book trade during the eighteenth and nineteenth centuries. Until now, Romantic scholars have not fully recognized advertising’s cultural significance or the importance of this period in the origins of modern advertising. Mason explores Lord Byron’s appropriation of branding, Letitia Elizabeth Landon’s experiments in visual marketing, and late-Romantic debates over advertising's claim to be a new branch of the literary arts. Mason uses the antics of Romantic-era advertising to illustrate the profound implications of commercial modernity, both in economic practices governing the book trade and, more broadly, in the development of the modern idea of literature.

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Book ID of Literary Advertising and the Shaping of British Romanticism's Books is VaQ-AAAAQBAJ, Book which was written byNicholas Masonhave ETAG "tBFOJikfvkM"

Book which was published by JHU Press since 2013-08-12 have ISBNs, ISBN 13 Code is 9781421409986 and ISBN 10 Code is 1421409984

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Book which have "202 Pages" is Printed at BOOK under CategoryBusiness and Economics

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